CPC, CPM, CP… What!? How does Qadabra pay?

Qadabra is known for its tailored designed technology which is based on a high end optimization algorithm that focuses on performance. The highest bid will always win.
This algorithm provides publishers with the highest rates in the industry paid by the advertisers regardless of the model.

What does this mean for you?

This means that no matter which payment model is being used Qadabra shares the revenue generated by your traffic. Qadabra pays you 80% of the revenue which is generated from our advertisers.
Qadabra works with a wide variety of advertisers from all corners of the world, and different industries (excluding gambling and adult content, of course). Qadarba works with advertisers that support all payment models (CPC, CPM, CPA, CPL), which in turn enables us to generate the highest eCPMs. Qadabra translates all profits into eCPM, from which the publisher gets 80% revenue share.

What do these models mean?

CPA – Cost per action/acquisition. A payment model in which advertisers pay for every action completed as a result of a visitor clicking on their banner. For example a shopping advertiser may pay $20 for every acquisition made on their website. Each acquisition is a cost per action – CPA.
CPC - Cost per click. A payment model in which advertisers pay each time a user clicks on their advertisement
CPM – Cost per thousand (“mille”). A pricing model in which advertisers pay for every 1000 impressions of their advertisement served.
eCPM – eCPM stands for effective CPM. eCPM is calculated using the following formula: (revenue/impressions)*1,000

How do you get paid?

You get a combination of all models! You can look at the strength of your traffic by looking at your eCPM. When it comes to online advertising, eCPM is a key word. It is the be all and end all of all things. When it comes to advertising campaigns, eCPM is the only way to objectively measure results and compare them across the board. It doesn’t matter which advertising model you are using, which campaigns you have or how many networks you are working with. The eCPM will allow you to measure and compare them all together. This is an important tool every publisher should consider in order to help his account manager improve the campaign and thus, increase his profits.
For those of you unfamiliar with the term, eCPM stands for effective cost per mile (cost per one thousand impressions a campaign ad gets). For a publisher, eCPM is a great tool to measure the effectiveness of

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their inventory (which is being sold through rev share or a CPA, CPM, or CPC model). In turn, eCPM calculates what would have been the results, given the publisher had sold inventory on a CPM model alone. This is the best model to assess revenue across publisher sites with varying traffic; since the earnings are calculated by the thousands.

How to improve your eCPMs?

Use rich media – It is a well-known fact that people respond to interactive ads. The good thing is options abound. Stay ons, sliders, pop-ups, pop-unders, are just some of the many rich media ad types a publisher can run on his site. These have great CTR and tend to generate higher eCPMs than standard banners. See more infrmation about Qadabra’s rich media formats: Stay on, Lightbox and the Slider.
Top fold – place the banners in visible locations in your website. This means the users are more likely to see the ad and click on it. Learn more about ads positioning for higher revenue.
Volumes – it’s all a numbers game! The more you increase your website traffic send the more our advertisers can work on and the better optimized your traffic will be!

If you have more tips, please go to Qadabra’s Facebook page to share it with us!